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” Empowering self-growth and ethical living through timeless jewellery.“

Willow and Stag Jewellery

Fine and demi-fine jewellery created by Welsh designer LindsayB and her small team. Minimalist, handcrafted designs that are easy to wear and versatile. Go minimal, or layer and stack them to create your own signature look.
Find further style inspiration in Willow and Stag's exclusive Online Editorial.

Our Mission
At Willow and Stag, we believe that true beauty lies in personal growth, ethical living, and the journey to becoming the best version of yourself. Our jewellery is not just an accessory—it’s a symbol of transformation, mindfulness, and self-expression. We are dedicated to creating timeless, high-quality pieces that empower you to shine, while honouring the world around us. Through ethical sourcing, sustainable practices, and a commitment to personal development, we aim to inspire a ripple effect: A better you, a better world.

” Quick service and beautiful earrings… simple and classic. My daughter was very pleased.”

5/5

“Beautiful, delicate design! My fiancée loves it! Arrived promptly and and presented well.”

5/5

“Arrived quickly and was beautifully packaged. The earring was just what I needed.”

5/5

What's New

Check out the latest styles from the studio.


FREE DELIVERY IN THE UK When you spend over £100
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The Editorial

Our very special corner of the site where you can….

Read the latest in:

  •  Jewellery styling, choosing, care and cleaning,
  • Personal growth, ethical living, and tips to help you become your best self.
  • Plus, all things sparkling and stylish! 

 

And did we mention… jewellery?

 
April Birthstone Spotlight: Diamond – The Timeless Gemstone of Love and Luxury blog post title page

Our Story...

 

Willow and Stag fine and demi-fine jewellery is beautifully designed and handcrafted by a small team of metalsmiths and jewellers, working from designer LindsayB’s family studio up in the rugged hills of North Wales, UK. 

  ‘We are passionate about crafting beautiful jewellery from ethical gold, silver and gemstones. Adding a sprinkle of Welsh magic to our designs made just for you’.

 Read More >

 
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Customer Favourites

Ethically Conscious Business

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Gemological Institute of America

See our customer reviews on Etsy.

Customer Reviews
5/5
A Note from Willow and Stag Founder
"Dear Reader, I know that you want to feel love for every piece of beautiful jewellery you own, and that you don’t always have a lot of time to decide what to wear; so its important to have versatile pieces to choose from. I know you want your jewellery to celebrate your beauty and enhance your individuality and style... and I understand the challenges you face in finding jewellery that you love. Jewellery that’s ‘just right’ for you, for your lifestyle, is worth your money and makes you feel really good about what you're wearing. I know you care about the environment and want to avoid companies that cause it harm .
So over the past decade I’ve been working on jewellery that overcomes your problems. Understanding your experience is the reason I created my line of jewellery, because it was once my problem too. Its also the reason we created The Editorial, to offer tips and advice to help you get the most out of your purchases with us.
Willow and Stag is for people just like you!
So I invite you in to see what we have on offer. Wishing you lots of fun browsing the site, and remember to keep checking back for frequent beautiful jewellery updates and style tips, to get the best out of what you wear... because life's too short to have to do all the groundwork yourself."
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Lindsay B
Jewellery Designer & Creative Director